Añao
Agua de coco
ANÃO is a coconut water brand using only the juice from five-month-young, hand-harvested Brazilian coconuts. With a commitment to sustainability, fair labor practices, and 100% natural production, the brand positions itself at the intersection of wellness, ethics, and purity.
Creative Direction & Execution
To support the brand’s launch and digital communication, I was in charge of the full visual production for social media and commercial use. This included:
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3D animations showcasing the product’s freshness and organic nature, tailored for Instagram and web.
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Product photography art direction, including concept development, prop styling, lighting direction, and supervising the shoot to ensure brand alignment.
The visual universe emphasizes vitality, purity, and craftsmanship, echoing the brand’s core values. The 3D visuals were designed to reflect the natural textures of the coconut and the sleek, minimal branding of the bottle — creating a refreshing aesthetic.
Results
The visuals helped establish a distinctive presence for ANÃO across digital platforms and supported placements in premium outlets such as Jelmoli, The Dolder Grand, and Brack.ch, as well as wellness-oriented spaces like Wild Bowls and CrossFit gyms.
Hand model: Ladina Heusser
Project management: Michael Zaugg, Digital Hub