ROK Klub Luzern
CREATIVE DIRECTIONThe club’s entrance — a striking staircase descending into the venue — became the central motif of the visual concept. By decontextualizing this architectural element and placing it in surreal, dreamlike environments, I created a series of 3D compositions that evoke both mystery and movement — a metaphor for the journey into sound and night.
The stairs are procedurally generated in 3D, allowing endless variation across months. Once placed in new worlds, they are textured, rendered, and integrated into cohesive visuals that serve as posters, digital flyers, and social content.
Typography plays a key role in the system: inspired by graffiti aesthetics but optimized for legibility, it brings a playful edge while clearly communicating the monthly lineup of artists and DJs.
IMPACTThe evolving visual series has strengthened Rok Klub’s brand identity across digital platforms, setting it apart in a saturated nightlife scene and building a recognisable aesthetic that resonates with its community.