Samuel Pasquier



Digital Hub


Branding Typography Motion DesignTo reflect Digital Hub’s evolution as a full-service marketing agency, we were tasked with redesigning their visual identity from the ground up. The new identity needed to communicate their digital expertise while offering a flexible and modern visual system.

Creative Direction & Execution
We designed a bold, geometric logomark rooted in the agency’s digital DNA — a nod to structured thinking, modularity, and pixel precision. To extend the identity beyond static assets, we developed a full suite of dynamic 2D and 3D animations for use across their website, social media, and presentations.

Each of Digital Hub’s four core competencies was assigned a distinctive color, creating a modular color code. These were then blended into gradients, symbolizing their 360° approach to digital strategy and communication. The result is an adaptable identity that works across all touchpoints.


Project management client: Nadine Schmed, Michael Zaugg, Digital Hub
Design: Samuel Pasquier, Blast Off

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