Samuel Pasquier


All-In Games
Social Media Show


Branding Social Media Motion DesignFor the inaugural edition of the All-In Games, 30 influencers and content creators from across Switzerland competed in high-energy challenges for a five-figure cash prize. With elimination at every round, the stakes were as high as the entertainment value. The show needed a visual identity that matched its bold, competitive spirit.

APPROACHWe developed the complete visual language of the show — from logo animations and teaser videos to on-site print materials and a broad set of motion assets tailored for the post-production team. The visual concept drew inspiration from the retro “Snake” game, echoing the nostalgic thrill of early mobile gaming while delivering a vibrant and kinetic look & feel. This aesthetic allowed us to infuse the brand with a sense of playful urgency and immediate recognition.

In addition to the core identity, we crafted brand integrations for partners including Burger King, Feldschlösschen, and SBB/CFF, ensuring a seamless yet striking presence throughout the show.

RESULTSThe launch campaign generated strong engagement on social platforms, with over 8’000 new followers in the first week alone. The teaser animations played a key role in creating early buzz and visibility.


Project management and concept: Gruber&Ianeselli / Goldbach Manufaktur
Project management design: Samuel Pasquier
Design: Samuel Pasquier, Blast Off
Additional motion design: Tunay Bora, Nachtlicht
Production: Tyro Media Group
Influencer management: Headz Agency

PREVIOUS